Gift-giving has always had a political element to it. Tribal groups typically exchanged gifts in order to keep good relations, build new alliances, or repair tensions; from the Middle Ages through the Reformation and the Victorian Age, elements of charity and philanthropy evolved into various forms– but they were always based on the foundation of the Gift.
Today I might argue that gift giving has become less political, but no less strategic. In a globalized free market, our primary form of exchange is monetary, and certainly that economic element infuses our gift-giving: last year we spent $446.8 billion dollars on retail gifts alone during the holiday season.
But real strategy of the gift game plays out on an individual level:
- How well do I know this person? (How personal should this gift be?)
- What kind of a relationship do we have? (How much time or money should I spend preparing or buying this gift?)
- What is this person’s personality? (What the hell should I actually give?)
The political element hasn’t disappeared from gift-giving, though– especially when women complain how hard it is to buy presents for men. Or when men feel frustrated because they don’t know how to shop for women (or how to shop at all). Marketing and sales industries are primarily aimed at women; women are taught how and when to spend money from a very young age. Men, on the other hand, are given a small range of typical gifts for women they care about: flowers, jewelry, candy. It kindof limits their creativity, don’t it.
I’m feeling the strategy of gift-giving these days. All of the birthdays in my family but one fall within the October to December range (not to mention that whole Holiday Season thing…).
I recently made the painting at the top as a gift for one of my co-workers (a cheaper alternative than pitching in for a gift certificate). But now I’m questioning my strategy: is it appropriate; will she like it; is it her style…
I’ve also never done a still life before– I tried a lot of new techniques with this piece. A word of advice to artists: it’s REALLY FRIGGIN’ RISKY to experiment with a new technique when you’re planning to give away the painting as a gift.